Test your business's first ad campaigns in ChatGPT and find out how they work for you - and whether they earn more user trust, website traffic, inquiries, and sales.
Ads in ChatGPT are now becoming available to businesses in the European market too - a chance to tap into new tools, channels, and a complete approach to promoting products and services to the right audiences, right at the moment they're inclined to make a decision.
Generative AI (GenAI) tools are earning a growing share of user trust and increasingly act as an advisor, a digital assistant, and a tool for research, comparison, and decision-making. The chance for your business to appear in ChatGPT's answer exactly when a user has a specific need means a much greater likelihood that the experience ends with a visit to your website, an inquiry, or an order.
ChatGPT Ads are a new ad format that OpenAI is introducing directly into conversations between users and the AI model. Ads are clearly labeled and visually separated, so users understand this is sponsored content.
For now, the ChatGPT ad format includes a text headline (up to 50 characters), a short description (up to 100 characters), an image, the brand's logo, and a link to the campaign's landing page.
Unlike Google Ads, ChatGPT Ads doesn't work on keywords. Instead, it uses so-called context hints - natural-language descriptions of the topics and situations in which a product or service would be useful. OpenAI's system selects the most relevant ad based on the full context of the conversation, the relevance of the campaign, and the quality of the landing page.
It's important to know that ads do not influence the answers ChatGPT gives users organically. The ad platform runs on infrastructure separate from the OpenAI models, and advertisers have no way to shape, rank, or change the assistant's standard answers.
You create and set up an ad account for your business in ChatGPT Ads Manager.
You add a headline, short description, image, logo, and context for your ad.
Your results are determined by an ad auction that factors in how relevant your content is, the quality of the landing page, and your ad budget.
You can choose to be billed per click (cost-per-click - CPC) on your ad, or per 1,000 impressions (cost-per-mile - CPM) if your goal is greater visibility and brand awareness.
Reports in ChatGPT Ads Manager show impressions, clicks, spend, CTR, average CPC/CPM, and conversions. To track actual conversions, you can use the OpenAI Pixel, Conversions APIs, or integrations with other tools you already use for marketing analytics.
The page your ad points to must be publicly accessible and must not block OpenAI's bots (OAI-SearchBot and OAI-AdsBot). We recommend using a specific page for the product or service you're advertising for each ad, rather than your homepage.
You cannot advertise around sensitive or regulated topics: health, mental health, politics, financial services, dating - or in conversations where the model predicts the user is a minor.
We create an ad account in ChatGPT with your company details and a payment method. We recommend the account remain owned by the business, with the marketing agency added with the appropriate permissions to manage it.
We define the campaign's core goal (traffic, sales, visibility, or other), the budget, and the schedule for launching and managing it.
This is where the most important strategic work happens: we describe, in natural language, the situations, topics, and conversations in which your product or service should appear. The more precise and specific the description, the more relevant each ad will be to a user in their own conversation with ChatGPT.
We define the headline, short copy, image, and landing page, in line with the format's limits (up to 50 characters for the headline, up to 100 characters for the text) and with a tone that sounds helpful rather than pushy or salesy. Keep in mind that the ad needs to appear - and feel - like a natural answer from ChatGPT to a user's question.
We add tools and integrations to track ChatGPT Ads' real contribution to your business's sales and inquiries.
Keep in mind that in these first months, given how fast digital platforms evolve, this isn't just about monitoring ads anymore - it's about constantly testing and adjusting settings. Working with us, you can count on an ongoing drive to make your ad campaigns deliver ever-better results for every euro of ad budget spent.
Tell us about your business and specific goals, and together we'll find out how ChatGPT Ads can work for your business specifically.
“Amazing team, incredible digital marketing beasts! :) DGTalents are our reliable partners, and we have complete trust in their professional execution of the assigned tasks. We highly recommend the proactive team at DGTalents if you are seeking a comprehensive high-level and holistic digital approach for your brand. From content creation, various visualizations, and infographics for social media to email marketing and CRM, through SEO consultations, or web support, all the way to developing and deploying creative concepts for digital B2B and B2C campaigns - you can fully count on DGTalents for all of these! Thank you for the professionalism, integrity, and partnership, guys! You are part of our team, and we all share the marketing success of Re:benefit!”
Kristina Mitrova, Marketing Manager, Re:benefit
“"DGTalents are true partners who take care of our business as if it were their own. I give their contacts to other companies reluctantly, as I always want them to work with N8 Molecule as a priority."”
Nikol Stankulova, Founder, N8 Molecule
“Beyond the excellent final results, what impressed us most was the flexibility of the team at DGTalents and their ability to quickly adapt to changes in our internal organization and strategic decisions.”
Sofia Tech Park
“DGTalents has been with us from day one. They have helped shape Re:benefit’s digital presence through consistent social media support, creative brand visuals & content.”
Petya Dinolova, General Manager, Re:benefit
“I chose to work with an exceptional team that took complete ownership of the entire project from the initial concept and strategic planning to execution, ongoing support, and a level of commitment that truly reflects a long-term partnership.”
Associate Professor Dr. Daniela Grozeva, Founder of SkinGallery
“We trusted DGTalents for our pilot LinkedIn Ads campaign and new that our investment was managed the right way with optimal ROI.”
Milen Manev, Co-founder, PlanDelta
“We are thankful for having DGTalents by our side at the time of ideation and content writing for Innovity's new website. We highly recognize their work, industry background and attitude.”
Jeroen van Hertum, CEO, Innovity
“Amazing team, incredible digital marketing beasts! :) DGTalents are our reliable partners, and we have complete trust in their professional execution of the assigned tasks. We highly recommend the proactive team at DGTalents if you are seeking a comprehensive high-level and holistic digital approach for your brand. From content creation, various visualizations, and infographics for social media to email marketing and CRM, through SEO consultations, or web support, all the way to developing and deploying creative concepts for digital B2B and B2C campaigns - you can fully count on DGTalents for all of these! Thank you for the professionalism, integrity, and partnership, guys! You are part of our team, and we all share the marketing success of Re:benefit!”
Kristina Mitrova, Marketing Manager, Re:benefit
“"DGTalents are true partners who take care of our business as if it were their own. I give their contacts to other companies reluctantly, as I always want them to work with N8 Molecule as a priority."”
Nikol Stankulova, Founder, N8 Molecule
“Beyond the excellent final results, what impressed us most was the flexibility of the team at DGTalents and their ability to quickly adapt to changes in our internal organization and strategic decisions.”
Sofia Tech Park
“DGTalents has been with us from day one. They have helped shape Re:benefit’s digital presence through consistent social media support, creative brand visuals & content.”
Petya Dinolova, General Manager, Re:benefit
“I chose to work with an exceptional team that took complete ownership of the entire project from the initial concept and strategic planning to execution, ongoing support, and a level of commitment that truly reflects a long-term partnership.”
Associate Professor Dr. Daniela Grozeva, Founder of SkinGallery
“We trusted DGTalents for our pilot LinkedIn Ads campaign and new that our investment was managed the right way with optimal ROI.”
Milen Manev, Co-founder, PlanDelta
“We are thankful for having DGTalents by our side at the time of ideation and content writing for Innovity's new website. We highly recognize their work, industry background and attitude.”
Jeroen van Hertum, CEO, Innovity
News, updates and thought leadership on digital marketing topics, recent announcement and industry news that help businesses stand out, gain trust, increase sales, and support brand advocacy.
May 17, 2026
We still don't know everything about ChatGPT Ads, since OpenAI is still rolling out and developing its platform. That said, there are a few topics where official information has already been published, or where enough data and ad tests have accumulated:
