Website Makeover: Innovaway’s New Visual Identity Online (Case Study)

Website Makeover: Innovaway’s New Visual Identity Online (Case Study)

In 2023 Innovaway, a leading technology company from Italy, celebrated its 25th anniversary in business. The milestone was an occasion for the organization to revamp its website with the support of DGTalents for web design, content creation and SEO consultancy.

Meet Innovaway

“Always by your side” when you need a technology partner for digital transformation, cloud, and IT consulting solutions. This is what best describes Innovaway as one of the organizations at the forefront of digital innovation worldwide. The organization employs over 1000 technology experts and is present in 10 office locations globally.

The Project: Innovaway.it

As part of updating the company’s online presence in 2023 Innovaway took the decision to renew their official website. This was also a great occasion to mark the 25th anniversary of the organization on the market and the remarkable achievements throughout the years. The project included not only the redesign of the webpages, but also the implementation of a whole new structure of the website reflecting the latest changes in the business organization. In addition, the website’s SEO ranking had to be improved through additional content creation to help Innovaway be discovered online by relevant stakeholders in preferred locations. For the project implementation Innovaway’s marketing team turned to DGTalents as a recommended partner for marketing solutions for technology companies.

Our Work

Having performed an audit on Innovaway’s old website, our team started working on content planning and design ideas for the new one together with internal teams. In parallel, we had to implement best practices in UI/UX, as well as in SEO content creation to make the website attractive and engaging for different audience groups: clients, partners, employees, etc. Our team stepped on existing brand assets created and suggested a modern look and feel of the website reflecting the company’s vision as a technology pioneer.

Innovaway-homepage Innovaway-menu innovaway-map Innovaway-markets

Browse Innovaway’s New Website

Innovaway’s team recognized our effort and experience with similar projects and trusted our advice and consultancy to build a modern new digital home for their business.

We greatly appreciated DGTalents' specialized ICT skills in the creation of Innovaway's new website, particularly in web design and UI and content development, including SEO.” - shared Titti Gallucci, Communication & Brand Awareness, Innovaway, about the partnership with DGTalents and the impact we have had on Innovaway’s digital presence.