Reliable Irrigation, Profitable Agriculture!
Olimp Irrigation is the official representative in Bulgaria of Variant Irrigation – one of the largest manufacturers of pivot irrigation systems and equipment, suitable for irrigating grain crops, wheat, barley, corn, and more.
The company offers complete irrigation solutions: creating customized projects, manufacturing, delivery and installation of irrigation systems, accessories, and supplies, as well as maintenance and repair of irrigation equipment.
Olimp Irrigation already has several successful irrigation projects supporting farmers in Bulgaria, with the largest of them planning the construction of over 30 pivot irrigation systems in the South Bulgaria region.
The Challenge: Promoting a New Brand
From the very beginning of their entry into the Bulgarian market, Olimp Irrigation’s pivot irrigation systems stood out with higher quality at a better price than most alternatives in the same niche. However, the brands Olimp Irrigation and Variant Irrigation were still unfamiliar to local farmers, which was our first challenge.
Olimp Irrigation Team
Olimp Irrigation
“DGTalents have been our marketing team since our launch in Bulgaria. We were looking for a professional approach and a partner who cares about our business and understands our challenges. We are satisfied with our choice, as well as with the communication, responsibility, and focus on results that we share together.”
Our Work
Within the first weeks of working with Olimp Irrigation, we conducted research and tests to identify the most effective channels and communication activities for the target audience. We knew well that this project would require less focus on digital channels and more effort directed toward other formats.
A Few Agricultural Projects Later...
Olimp Irrigation is now among the well-known suppliers of irrigation equipment for agriculture in Bulgaria, receiving inquiries for projects of various scales. Thanks to our work, we generated leads through partner associations, email campaigns, and achieved an average ranking of 4.6 over the past 6 months for the search term “pivot irrigation systems” in Bulgaria (first page on Google).
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