About iHOME Real Estate
"We" means more than "I". This is how iHOME introduce themselves when they explain what a real estate agent does and why they stand out from the crowd in this niche. They a partners, even friends with their clients, and they try to make it obvious as a key differentiator from the very beginning.
Our Task
iHOME approached DGTalents Marketing Agency with a few key objectives: to boost brand awareness, increase inquiries from real estate postings and higher interaction rate with iHOME by users on their Facebook Page, LinkedIn Profile, and website. All this - with measurable and and real return on every dollar spent.
Digital Marketing for Real Estate Agencies
Sofia Petrova
Marketing Consultant, DGTalents
We already had previous experience in marketing for real estate, but every project in this field is unique. Every client or partner looks for immediate effect on their business, but your content input changes almost every day, and that's the tricky part. When you combine it with iHOME's outstanding identity, this was quite a challenge!
Our Task
iHOME approached DGTalents Marketing Agency with a few key objectives: to boost brand awareness, increase inquiries from real estate postings and higher interaction rate with iHOME by users on their Facebook Page, LinkedIn Profile, and website. All this - with measurable and and real return on every dollar spent.
Digital Marketing for Real Estate Agencies
Sofia Petrova
Marketing Consultant, DGTalents
We already had previous experience in marketing for real estate, but every project in this field is unique. Every client or partner looks for immediate effect on their business, but your content input changes almost every day, and that's the tricky part. When you combine it with iHOME's outstanding identity, this was quite a challenge!
Our Work
We began partnering with iHOME always lead by:
How to make sure users recognize the brand and the content published by iHOME?
How to make sure that ads and content published drive for results?
How to prove the value of online advertising for real estate businesses?
Better Visibility. Boosted Brand Awarenes. Stronger Engagement with iHOME online.
We were glad to be able to demonstrate how online channels could contribute to a real estate brand's overall positioning. For every content piece, creative, ad, or blog post, we were able to track performance, engagement, and return on investment with focus on real added value for the business (inquiries, office location visits) and direct or secondary conversions.
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