Imagic Productions & “L+T”

When was the last time you watched a short film? For us, it was just a few days ago when our work brought us together with Nevena Nikolova and the team at Imagic Productions, right before the Sofia premiere of their latest production.

“L+T” – Nominated for Best Short Film


“L+T” is a short psychological thriller directed by Nevena Nikolova, starring Alexandra Lashkova and Dimitar Sulev. The film has received numerous international awards, including:
Film of the Month (TMFF)
Gold Award – Spotlight Film Awards, Atlanta, USA
Best European Short Film – LOVE & HOPE International Film Festival, Barcelona
Best Actress Award – BE EPIC! LONDON IFF (Alexandra Lashkova)
“Original Version” Award – PICENTIA SHORT FILM FESTIVAL, Italy
...and many more.

movie L+T

How can we make sure people hear about the screening?


The National Culture Fund recognise “L+T” as a valuable project with strong potential and awarded it funding for distribution and promotion. The team at Imagic Productions tasked DGTalents with planning a series of online campaigns to raise awareness of the film and generate interest in its screenings making the most of the available budget for digital advertising and communications.

Why we accepted the challenge

Alt

Sofia Petrova

DGTalents Team Member

There’s always something special about our work when it involves art, creativity, and movies - where not everything is strictly “business.”

The project "L+T" is both a challenge and a cause for our team. It's not just about promoting a specific Bulgarian production. It is about introducing more viewers to the short film format in Bulgaria and helping it reach the audience it deserves.

Our Solution


The promotional campaign for the film was structured into three stages, aiming to introduce the audience to the production and give them the opportunity to attend an in-person screening or watch “L+T” online.

The Result: The premiere filled every seat in the movie theater



On May 5, 2025, the Sofia premiere of "L+T" took place at Dom na Kinoto, one of the city’s iconic cinemas, with over 200 attendees as part of a short film block. The event generated exceptional interest and strong emotional responses.


Will “L+T” become a favorite for an even broader audience, and how many more fans will we reach through online distribution? That’s a story yet to unfold in the coming months.



Л + Т - късометражен филмЛ + Т - късометражен филмЛ + Т - късометражен филм

Testimonial

Alt

Nevena Nikolova

Imagic Productions CEO and L+T Producer

Working with the DGTalents team was a real pleasure. From the very beginning, they quickly and precisely captured the essence and context of the project. Their approach was flexible, thoughtful, and responsive to our needs. Communication was excellent, with timely feedback and a clear sense of direction. Most importantly, together we achieved our goals—to raise strong awareness for the film and ensure an impressive turnout at its premiere.

Let's work together

Contact us