Hashtags, Hashtags, and More Hashtags
One of the most loved and hated tools for digital marketers. In 2025, hashtags still play a significant role in content performance across social media platforms. Networks like LinkedIn, TikTok, and Instagram continue to rely on these keywords. In this article, we’ll share our best tips on how to use them effectively and reach new audiences.
The golden rule for LinkedIn is to use between 4 to 6 hashtags per post and not exceed this number. In contrast, Instagram allows up to 30 hashtags per post.
1. What Are Hashtags in LinkedIn?
Hashtags are words or phrases preceded by the # symbol (e.g., #marketing, #leadership, #business). They help categorize content and allow users to discover posts on specific topics.
2. Why Are Hashtags Important?
Using hashtags can help you:
✅ Increase the visibility of your posts beyond your network.
✅ Reach your target audience interested in specific topics.
✅ Build a personal or corporate brand through consistent hashtag use.
✅ Analyze industry trends and discussions.
If LinkedIn is your primary platform, learn more about the benefits of advertising on the largest B2B network.
Every hashtag you use is a keyword that affects your content’s reach. Choose them carefully, as they determine how well your post performs.
Most social media platforms use hashtags to categorize content and rank it within relevant topic feeds.
3. How to Choose the Right Hashtags?
To maximize your results, select hashtags that are:
🔹 Popular but not too broad – Hashtags like #business or #marketing are too general, and your post might get lost among millions. Instead, use more specific ones, like #DigitalMarketingTrends or #ContentStrategy.
🔹 Relevant to your content – Always use hashtags that reflect your post’s topic.
🔹 Branded hashtags – If you manage a business or personal brand, create a unique hashtag, such as #YourCompanyName, and use it consistently.
💡 Pro tip: Use a mix of 1 broad hashtag, 3 specific ones related to your content, and 1 branded hashtag in your posts.
4. How Many Hashtags Should You Use?
🔹 LinkedIn recommends using 4 to 6 hashtags per post.
🔹 Too many hashtags can make your post look spammy and less professional.
5. Where to Place Hashtags?
📌 At the end of the post – The most common and effective practice.
📌 Within the text – You can include one or two hashtags naturally in the content, but avoid overloading the text.
6. Track Hashtag Performance
LinkedIn doesn’t provide detailed analytics for hashtags, but you can:
📊 Monitor engagement (likes, comments, shares) on posts with different hashtags.
🔍 Search hashtags on LinkedIn to see how many followers they have and what content is posted under them.
🎯 Experiment with different hashtags and analyze which ones perform best.
7. Using Hashtags in LinkedIn Pages & Articles
📌 LinkedIn Articles – Add relevant hashtags at the end of your article or in the description when sharing it.
📌 LinkedIn Live & Events – If you’re hosting a webinar or event, use hashtags to reach a broader audience and boost engagement.
8. Common Hashtag Mistakes to Avoid
❌ Using too many hashtags – This can look unprofessional and reduce effectiveness. Remember: Instagram allows many hashtags, but LinkedIn and TikTok require fewer.
❌ Choosing irrelevant hashtags – If your hashtags don’t match your content, your audience may lose interest.
❌ Using long hashtags – Keep hashtags short and memorable (e.g., #MarketingTips instead of #BestMarketingTipsFor2024).
9. Examples of Successful Hashtag Use in LinkedIn
📍 Example 1: Digital Marketing
Post: “What are the latest digital marketing trends for 2024? Check out our expert tips!”
Hashtags: #DigitalMarketing #MarketingStrategy #SEOtips
📍 Example 2: Leadership & Business
Post: “How to build a strong team and inspire the people around you?”
Hashtags: #Leadership #TeamManagement #HR
Final Tip:
Experiment with different hashtags and track their performance. Of course, the content itself is the most important factor, but never forget to use hashtags strategically.
