In today’s digital era it is more important than ever before to stand out online with a prominent and consistent brand. We are pleased to announce one of our most recent projects that we brought to life together with the talented Nikolay Byutunev.
Meet Aficient, a PLM company based in France, and operating on several European markets.
The Requirements
Our partners turned to us searching for a digital marketing and branding service that could turn their vision into a complete brand with its own digital presence and identity. Aficient was in need of tools and assets to help the business position at the same time its innovative solutions and its vast background in the PLM field.
Our Approach
Step by step we walked together all the way from ideation to the creation of the assets that currently represent the business in the digital space. As part of our partnership, we have developed together:
- The brand storyline, personality, and tone of voice - in a series of meetings with the client we identified the right words and compelling messages that best describe the brand’s purpose and incorporate the founders’ vision on how to make a difference.
- The brand’s visual identity - the right colors, fonts, and imagery that match the vision of the brand and complement the main positioning we wanted to create.
- The company logo which needs to speak about itself in all its various forms and standalone representations was developed from scratch after separate discussions among all the teams, part of the project.
- The company website that we developed needed to be light and well-optimized according to all best practices for speed, security, and SEO.
- Additional print assets that represent the brand during technology events and conferences.
The Impact We Have Made
In just under 3 months we managed to turn the concept for a leading technology player in a very niche field into a well-established brand name that can present itself in front of clients and partners in an elegant and eye-catching way. And most of all, we value the feedback received by the client:
“Congrats for your creativity, professionalism & responsiveness on this Aficient launch activity. Looking forward to our next collaboration.” - shared Sébastien Grau, Co-Founder of Aficient.
We are also thankful to Aficient for the opportunity to work together and the chance to become part of the journey of a cutting-edge technology player.
If you are interested to learn more about our experience and digital marketing solutions for technology brands, do not hesitate to get in touch with DGTalents.
